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29

One motivation for the question on success criteria was to see if we could observe differences between

the importance of price and quality depending on industry or place in supply chain. We assumed that

price will be more important for products and services that are more standardised and in industries

that are more mature.

Figure 5-23 s

hows that there is only a small difference between OWP and PV

on price as a criterion. Moreover

, figure 5-24

shows that there are only minor variations within the PV

supply chain.

Figure 5-24 Importance of price as success criteria for PV firms, split between system firms and all other PV firms (n=48).

Respondents listed the two most important criteria in prioritised order, based on a pre-defined list.

However, when we look at the OWP supply chain i

n figure 5-25,

we can see that firms that deliver to

metocean, survey and subsea

and

R&D and consultancy

rely less on price compared to other parts of

the supply chain.

Figure 5-25 Importance of price as success criteria, spread across OWP supply chain (n=99).

Respondents listed the two most important criteria in prioritised order, based on a pre-defined list.

Most of the firms in these parts of the OWP supple chain deliver services, and we can see from

figure 5-26

below that the relative importance of price and quality also varies depending on whether the

respondents deliver manufactured products or services.

0%

20%

40%

60%

80%

100%

All other PV firms

PV system firms

Price most important

Price second most important

0%

20%

40%

60%

80%

100%

Other

O&M

R&D, Consultancy and IT

Metocean, survey and subsea

Logistics, installations & vessels

Electrical & Grid

Foundations

Topside

Price most important

Price second most important