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Figure 5-22 Location of the most important existing and potential customers for Norwegian suppliers to the
international OWP markets.
5.4
Success criteria
In the survey, we asked respondents what they considered to be the most important factors for their
business to succeed in the markets. Fro
m figure 5-23,we can see that
price
is considered as the most
important criteria for success, with
quality of product or service
as the second most important criteria.
New technology
is considered less important. That price and quality are the two most important
criteria is not surprising. It does, however, point to the importance of incremental improvements for
innovation, as discussed in section 2. Increasing product efficiency and competitive advantage may
often be achieved through continuous improvements in quality or reductions in costs, rather than as
result of major research breakthroughs. This may also be the case for many of the firms in the OWP
and PV industries.
Figure 5-23 Most important success criteria.
Respondents listed the single most important criteria, based on a pre-defined list.
0%
10%
20%
30%
40%
Price
Quality
Customer
customization
New technology Security of supply Flexibility
Percentage of firms
OW PV