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30
Figure 5-26 Importance of price as a success criteria, split between services and manufacturing
Respondents listed the two most important criteria in prioritised order, based on a pre-defined list.
5.5
Perceived barriers to internationalisation
In the survey, we asked the respondents what they see as main challenges for their business.
Figure 5-27 Perceived importance of different barriers for OWP and PV firms.
Respondents answered
yes
or
no
on whether each potential barrier was challenging for their activity in OWP or PV.
Figure 5-27shows that firms in both industries find it
demanding to find customers
and experience
uncertain demand
as a significant challenge. Both these barriers are linked to market access. This may
be related to the weak domestic markets for offshore wind and solar PV. We can also see that
cost of
product and service development
is a significant challenge in both industries, which may point to a
need for better financing alternatives. At the same time, we can observe that a lack of
access to
resources
such as labour and capital represents a bigger challenge to PV firms than to OWP firms. We
0% 10% 20% 30% 40% 50% 60% 70%
PV services
PV manufacturing
OWP services
OWP manufacturing
Price most important
Price second most important
0%
10%
20%
30%
40%
50%
60%
70%
80%
Uncertain
demand for
new products
or services
Demanding to
find customers
Cost of product
and service
development
Access to
capital
Marked
dominated by
established
firms
Demanding to
test or qualify
product or
service
Access to
qualified labor
Geographic
distance a
challenge
Percentage of firms
OWP PV