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Figure 5-29 Percentage of OWP firms that perceive cost of product and service development a barrier to
internationalisation. Split across primary industry. Respondents answered
yes
or
no
.
5.5.1
Lack of domestic market for offshore wind as a barrier
The section on markets showed that nearly all of the offshore wind firms are oriented towards
customers in international markets. For internationally oriented industries a domestic market is
considered important for export success. Previous studies of the Norwegian offshore wind industry
have also pointed to a demand within the OWP industry for a small domestic market (Hansen & Steen
2011; Nillson & Westin 2014; Normann 2015). We therefore wanted to explore this particular area for
offshore wind.
Figure 5-30shows that three-quarters of all offshore wind firms see the absence of a home market as
a challenge to their ability to succeed in international markets. We have not found any notable variance
on this barrier across firms with primary activity in different industries (oil & gas, maritime, offshore
wind, other). However, we can observe some variation on this barrier across the offshore wind supply
chain.
Figure 5-30 Percentage of OWP firms that responded that a lack of a home market makes it difficult to succeed in
international markets.
0%
20%
40%
60%
80%
100%
Offshore wind
O&G
Maritime
Electrical
infrastructure
Other
renewables
Other
Percentage of firms
Cost of product and service development as barrier to internationalisation
0%
20%
40%
60%
80%
100%
Topside Foundations Electrical &
Grid
Logistics,
Installations
& Vessels
Metocean,
survey and
subsea
R&D,
Consultancy
and IT
O&M Other
Average