2023

• Troye, Sigurd Villads; Supphellen, Magne; Thorbjørnsen, Helge. (2023) Markedsføringsledelse - Verdibasert forventningsledelse. Fagbokforlaget Fagbokforlaget
  Lærebok
• Borgen, Cathrine; Supphellen, Magne. (2023) Developing Dynamic Moral Capacities in Business Ethics Education: Extending the Giving Voice to Values (GVV) Framework. Journal of Business Ethics Education
  Vitenskapelig artikkel
• Dahle, Yngve; Reuther, Kevin; Steinert, Martin; Supphellen, Magne. (2023) Towards a systemic entrepreneurship activity model. International Journal of Entrepreneurship and Innovation Management
  Vitenskapelig artikkel
• Aarseth, Svein; Horn, Morten Andreas; Magelssen, Morten; Supphellen, Magne. (2023) Nordmenns holdninger til legalisering av dødshjelp. Michael
  Vitenskapelig artikkel
• Zarei, Mohammad; Supphellen, Magne; Bagozzi, Richard P. (2023) Research streams, gaps and opportunities in servant leadership research. Leadership & Organization Development Journal
  Vitenskapelig artikkel

2022

• Zarei, Mohammad; Supphellen, Magne; Bagozzi, Richard P.. (2022) Servant leadership in marketing: A critical review and a model of creativity-effects. Journal of Business Research
  Vitenskapelig artikkel
• Jakubanecs, Alexander; Supphellen, Magne; Helgeson, James G.; Haugen, Hege Mathea; Sivertstøl, Njål. (2022) The impact of cultural variability on brand stereotype, emotion and purchase intention. Journal of Consumer Marketing
  Vitenskapelig artikkel

2021

• Liland, Truls; Supphellen, Magne. (2021) Hva kan vi lære av en av Norges største seriegründere?. Aftenposten (morgenutg. : trykt utg.)
  Kronikk
• Hem, Alexander Farestvedt; Supphellen, Magne. (2021) Developing and testing a typology of brand benefit differentiation. Journal of Product & Brand Management
  Vitenskapelig artikkel
• Dalgaard, Bruce; Supphellen, Magne. (2021) Interpreting Haugean Entrepreneurial Motivation from the Perspective of Economic and Management Theories Preliminary Analysis and a Conceptual Framework. Bodoni forlag
  Vitenskapelig Kapittel/Artikkel/Konferanseartikkel
• Norheim, Bård Eirik Hallesby; Supphellen, Magne; Liland, Truls. (2021) Arbeids- og næringslivet som misjonal arena: Momenter til en tverrfaglig forskningsagenda – inspirert av arven etter Hans Nielsen Hauge. Norsk tidsskrift for misjonsvitenskap
  Vitenskapelig artikkel
• Le, Nhat Quang; Supphellen, Magne. (2021) Effects of Influencer Endorsement of Instagram Ads on Brand Attitudes, WOM Intentions, and Purchase Intentions. Advances in Consumer Research
  Vitenskapelig artikkel

2020

• Supphellen, Magne. (2020) Hvordan bygge sterke merkevarer med norsk identitet i dagligvarehandelen?. Cappelen Damm Akademisk
  Vitenskapelig Kapittel/Artikkel/Konferanseartikkel
• Ruge, Christian O.; Le, Nhat Quang; Supphellen, Magne. (2020) When and Why Employees of Non-Profits Promote their Organizations:Determinants of Staff-Word-of-Mouth (SWOM). International Journal of Nonprofit & Voluntary Sector Marketing
  Vitenskapelig artikkel
• Supphellen, Magne. (2020) Hvorfor og hvordan integrere bærekraft i merkeposisjoneringen. Magma forskning og viten
  Vitenskapelig artikkel
• Le, Nhat Quang; Supphellen, Magne; Bagozzi, Richard P.. (2020) Effects of negative social information on the willingness to support charities: the moderating role of regulatory focus. Marketing letters
  Vitenskapelig artikkel
• Sivertstøl, Njål; Supphellen, Magne; Jakubanecs, Alexander; Haugen, Hege Mathea. (2020) Bør norske merkevarer i asiatiske markeder kulturtilpasses? Krysskulturelle forskjeller i emosjonelle responser på reklame. Magma forskning og viten
  Vitenskapelig artikkel

2019

• Jakubanecs, Aleksandrs; Supphellen, Magne; Haugen, Hege Mathea; Sivertstøl, Njål. (2019) Developing brand emotions across cultures: Effects of self-construal and context. Journal of Consumer Marketing
  Vitenskapelig artikkel
• Haaland Barlaup, Astrid; Landsverk, Åse Marie; Myskja, Bjørn Kåre; Supphellen, Magne; Magelssen, Morten. (2019) Acceptable attitudes and the limits of tolerance: Understanding public attitudes to conscientious objection in healthcare. Clinical Ethics
  Vitenskapelig artikkel
• Hem, Alexander Farestvedt; Supphellen, Magne. (2019) Beyond Uniqueness: Developing and Testing a New Typology of Brand Benefit Differentiation. Norges Handelshøyskole
  Doktorgradsavhandling
• Jakubanecs, Aleksandrs; Supphellen, Magne; Fedorikhin, Alexander; Haugen, Hege Mathea; Sivertstøl, Njål. (2019) Elicitation of Salient Brand Emotions in Western and Asian Markets: The Role of Elicitation Context. International Journal of Market Research (IJMR)
  Vitenskapelig artikkel
• Ims, Knut O. J.; Liland, Truls; Supphellen, Magne. (2019) The Importance of Calling in Realization of Life Projects: the Case of Maverick and Serial-entrepreneur Hans Nielsen Hauge with Implications for Business Education. Springer Nature
  Vitenskapelig Kapittel/Artikkel/Konferanseartikkel
• Magelssen, Morten; Le, Nhat Quang; Supphellen, Magne. (2019) Secularity, abortion, assisted dying and the future of conscientious objection: modelling the relationship between attitudes. BMC Medical Ethics
  Vitenskapelig artikkel
• Oklevik, Ove; Supphellen, Magne; Mæhle, Natalia. (2019) Time to retire the concept of brand personality? Extending the critique and introducing a New framework. Journal of Consumer Behaviour
  Vitenskapelig artikkel

2018

• Magelssen, Morten; Solberg, Berge; Supphellen, Magne; Haugen, Guttorm. (2018) Attitudes to prenatal screening among Norwegian citizens: liberality, ambivalence and sensitivity. BMC Medical Ethics
  Vitenskapelig artikkel
• Thorbjørnsen, Svein Olaf; Supphellen, Magne. (2018) Ethics from Pulpits of the Church of Norway: A Self-Report Survey of Social-Ethical Issues. Journal of empirical theology
  Vitenskapelig artikkel

2017

• Jakubanecs, Aleksandrs; Supphellen, Magne; Helgeson, James G.. (2017) Crisis Management Across Borders: Effects of a Crisis Event on Consumer Responses and Communication Strategies in Norway and Russia. Journal of East-West Business
  Vitenskapelig artikkel
• Le, Nhat Quang; Supphellen, Magne. (2017) Determinants of repurchase intentions of real estate agent services: Direct and indirect effects of perceived ethicality. Journal of Retailing and Consumer Services
  Vitenskapelig artikkel
• Helgeson, James G.; Kurpis, Lada Helen V; Supphellen, Magne; Ekici, Ahmet. (2017) Consumers' Use of Country-of-Manufacture Information? Norway and the United States: Ethnocentric, Economic, and Cultural Differences. Journal of International Consumer Marketing
  Vitenskapelig artikkel
• Liland, Truls; Supphellen, Magne. (2017) Kallsorientert seriegründer: Hans Nielsen Hauge (1771-1824) i møte med dagens næringsliv . Verbum Forlag
  Faglig kapittel
• Thorbjørnsen, Svein Olaf; Supphellen, Magne. (2017) Sosialetiske tema på norske prekestoler?. Tidsskrift for Praktisk Teologi (TPT)
  Vitenskapelig artikkel

2016

• Magelssen, Morten; Supphellen, Magne; Nortvedt, Per; Materstvedt, Lars Johan. (2016) Attitudes towards assisted dying are influenced by question wording and order: A survey experiment. BMC Medical Ethics
  Vitenskapelig artikkel
• Kurpis, Lada Helen V; Helgeson, James G.; Ekici, Ahmet; Supphellen, Magne. (2016) consumers' use of country-of-manufacture information: Turkey versus the U.S.A. Academy of Marketing Studies Journal (AMSJ)
  Vitenskapelig artikkel
• Jakubanecs, Aleksandrs; Supphellen, Magne. (2016) Cultural embeddedness of products: A new measurement of culture and its effects. International Journal of Market Research (IJMR)
  Vitenskapelig artikkel

2015

• Mæhle, Natalia; Suphellen, Magne. (2015) Advertising strategies for brand image repair: The effectiveness of advertising alliances. Journal of Marketing Communications
  Vitenskapelig artikkel
• Oklevik, Ove; Suphellen, Magne. (2015) Effects of and Antecedents to Brand Personality: A Structural Equation Modelling Approach. International Conference on Enterprise Systems, Accounting and Logistics (ICESAL)
  Vitenskapelig Kapittel/Artikkel/Konferanseartikkel

2014

• Suphellen, Magne. (2014) Innledning:Verdiskapning og forventninger. Fagbokforlaget
  Vitenskapelig Kapittel/Artikkel/Konferanseartikkel
• Suphellen, Magne. (2014) Merkeposisjonering. Fagbokforlaget
  Vitenskapelig Kapittel/Artikkel/Konferanseartikkel
• Suphellen, Magne; Thorbjørnsen, Helge; Troye, Sigurd Villads. (2014) Markedsføring : verdibasert forventningsledelse. Fagbokforlaget Fagbokforlaget
  Lærebok
• Suphellen, Magne. (2014) Markedsplanen. Fagbokforlaget
  Vitenskapelig Kapittel/Artikkel/Konferanseartikkel
• Suphellen, Magne; Skard, Siv E. Rosendahl. (2014) Kommunikasjonsbeslutninger. Fagbokforlaget
  Vitenskapelig Kapittel/Artikkel/Konferanseartikkel
• Suphellen, Magne; Pedersen, Lars Jacob Tynes. (2014) Etikk,samfunnsansvar og markedsføring. Fagbokforlaget
  Vitenskapelig Kapittel/Artikkel/Konferanseartikkel
• Suphellen, Magne; Thorbjørnsen, Helge; Kleppe, Ingeborg Astrid. (2014) Markedsinformasjon. Fagbokforlaget
  Vitenskapelig Kapittel/Artikkel/Konferanseartikkel
• Suphellen, Magne. (2014) Effects of eligious attitudes on the self-determination of small-scale entrepreneurs in the slum of Nairobi. Peter Lang Publishing Group
  Vitenskapelig Kapittel/Artikkel/Konferanseartikkel

2013

• Mersland, Roy; D`Espallier, Bert; Supphellen, Magne. (2013) The Effects of Religion on Development Efforts: Evidence from the Microfinance Industry and a Research Agenda. World Development
  Vitenskapelig artikkel
• Supphellen, Magne. (2013) Økonomiske effekter av religiøse holdninger til arbeid og næringsvirksomhet: Et overblikk og et rammeverk for videre forskning. Theofilos
  Vitenskapelig artikkel
• Suphellen, Magne. (2013) Alle ansatte er markedsførere. Magma forskning og viten
  Vitenskapelig artikkel
• Supphellen, Magne. (2013) Alle ansatte er markedsførere :. Magma forskning og viten
  Leder

2012

• Troye, Sigurd Villads; Supphellen, Magne; Jakubanecs, Alexander. (2012) The Consumer as a Co-Producer and Prosumer: Convenience Food Marketing. Springer
  Vitenskapelig Kapittel/Artikkel/Konferanseartikkel
• Jakubanecs, Alexander; Supphellen, Magne. (2012) Blank endorsement: The added value of unkown corporate brands. Journal of Brand Management
  Vitenskapelig artikkel
• Troye, Sigurd Villads; Supphellen, Magne. (2012) Consumer Participation in Coproduction: "I Made It Myself" Effects on Consumers` Sensory Perceptions and Evaluations of Outcome and Input Product. Journal of Marketing
  Vitenskapelig artikkel

2011

• Mæhle, Natalia; Supphellen, Magne. (2011) In search of the sources of brand personality. International Journal of Market Research (IJMR)
  Vitenskapelig artikkel
• Thorbjørnsen, Helge; Supphellen, Magne. (2011) Determinants of core value behavior in service brands. Journal of Services Marketing
  Vitenskapelig artikkel
• Dalgaard, Bruce R.; Suphellen, Magne. (2011) Entrepreneurship in Norway`s economic and religious nineteenth century transformation. Scandinavian Economic History Review
  Vitenskapelig artikkel
• Mæhle, Natalia; Otnes, Cele; Suphellen, Magne. (2011) Consumers` perceptions of the dimensions of brand personality. Journal of Consumer Behaviour
  Vitenskapelig artikkel
• Suphellen, Magne. (2011) Effektiv differensiering. Kampanje
  Kronikk
• Suphellen, Magne. (2011) Benixens favorittlitteratur. Kampanje
  Kronikk
• Suphellen, Magne. (2011) Misvisende påstander om merkevarebygging. Kampanje
  Kronikk

2010

• Jakubanecs, Alexander; Supphellen, Magne. (2010) Brand Positioning Strategies in Russia: Regional Differences in the Importance of Corporate Endorsement and Symbolic Brand Attributes. Journal of East-West Business
  Vitenskapelig artikkel
• Jakubanecs, Alexander; Suphellen, Magne. (2010) Brand Positioning Strategies in Russia: Regional Differences in the Importance of Corporate Endorsement and Symbolic Brand Attributes. Journal of East-West Business
  Vitenskapelig artikkel

2009

• Supphellen, Magne; Troye, Sigurd Villads. (2009) Effects of Consumer Co-production on Perceived Authencity of Concumption Experience and Input Product. Advances in Consumer Research
  Vitenskapelig artikkel
• Troye, Sigurd Villads; Supphellen, Magne. (2009) Evaluation Effects of Consumers Productive Activities. EMAC Annual Conference proceedings
  Vitenskapelig artikkel
• Supphellen, Magne; Mæhle, Natalia; Xie, Chunyan. (2009) Forming Brand Personality: Company-based vs. Consumer-based sources. Advances in Consumer Research
  Vitenskapelig artikkel

2008

• Peretz, Adrian; Supphellen, Magne. (2008) The Effect of Brand Personality on Evaluations of Utilitarian Benefits. Advances in Consumer Research
  Vitenskapelig artikkel
• Supphellen, Magne; Troye, Sigurd Villads. (2008) EFFECTS OF CONSUMER CO-PRODUCTION ON PERCEIVED AUTHENTICITY OF CONSUMPTION EXPERIENCE AND INPUT PRODUCT. Advances in Consumer Research
  Vitenskapelig artikkel

2007

• Supphellen, Magne. (2007) Metodologiske årsaker til at markedsførere undervurderer betydningen av bedrifters sosiale ansvar. Magma forskning og viten
  Vitenskapelig artikkel

2006

• Nelson, Michelle R.; Brunel, Frederic F.; Supphellen, Magne; Manchanda, Rajesh V.. (2006) Effects of culture, gender, and moral obligations on responses to charity advertising across masculine and feminine cultures. Journal of Consumer Psychology
  Vitenskapelig artikkel
• Mæhle, Natalia; Xie, Chunyan; Supphellen, Magne. (2006) Forming brand personality: Company-based vs consumer-based sources. Association for Consumer Research
  Annet

2005

• Jakubanecs, Alexander; Supphellen, Magne; Thorbjørnsen, Helge. (2005) Slavic Brothers or Rivals: Effects of Consumer Ethnocentrism on the Trade Between Ukraine and Russia. Journal of East-West Business
  Vitenskapelig artikkel

2004

• Thorbjørnsen, Helge; Supphellen, Magne. (2004) The impact of brand loyalty on website usage. Journal of Brand Management
  Vitenskapelig artikkel
• Helgeson, James G.; Supphellen, Magne. (2004) A conceptual and measurement comparison of self-congruity and brand personality - The impact of socially desirable responding. International Journal of Market Research (IJMR)
  Vitenskapelig artikkel
• Supphellen, Magne; Eismann, Øivind; Hem, Leif Egil. (2004) Can advertisements for brand extensions revitalise flagship products? : an experiment. International Journal of Advertising: the review of marketing communications
  Vitenskapelig artikkel
• Hem, Leif Egil; Supphellen, Magne. (2004) Brand Extension Evaluations: The Importance of Perceived Similarity and Subjective Knowledge. NHH (2)
  Rapport

2003

• Breivik, Einar; Supphellen, Magne. (2003) Elicitation of product attributes in an evaluation context: A comparison of three elicitation techniques. Journal of Economic Psychology
  Vitenskapelig artikkel
• Supphellen, Magne; Grønhaug, Kjell. (2003) The Role of Formal Authority in Buyer Evaluation of Business Research Suppliers: A Scandinavian Case. Journal of Business-to-Business Marketing
  Vitenskapelig artikkel
• Supphellen, Magne; Grønhaug, Kjell. (2003) Building foreign brand personalities in Russia : the moderating effect of consumer ethnocentrism. International Journal of Advertising: the review of marketing communications
  Vitenskapelig artikkel

2002

• Supphellen, Magne; Nygårdsvik, Irene. (2002) Testing country brand slogans: conceptual development and empirical illustration of a simple normative model. Journal of Brand Management
  Vitenskapelig artikkel
• Supphellen, Magne; Haugland, Sven A.; Haugland, Sven A.; Korneliussen, Tor; Korneliussen, Tor. (2002) SMBs in search of international strategic alliances: perceived importance of personal information sources. Journal of Business Research
  Vitenskapelig artikkel
• Haugland, Sven A.; Supphellen, Magne. (2002) Identifikasjon og ledelse av langsiktige merkeallianser: Et rammeverk. ?
  Vitenskapelig artikkel
• Thorbjørnsen, Helge; Supphellen, Magne; Nysveen, Herbjørn; Pedersen, Per Egil. (2002) Building Brand Relationships Online: A Comparison of Two Interactive Applications. Journal of Interactive Marketing
  Vitenskapelig artikkel

2001

• Supphellen, Magne; Nelson, Michelle R.. (2001) Develpoing, exploring, and validating a typology of private philanthrpic decision making. Journal of Economic Psychology
  Vitenskapelig artikkel
• Nysveen, Herbjørn; Supphellen, Magne. (2001) Drivers of intention to re-visit the web-site of well-known companies: The role of corporate brand loyalty. Journal of the Market Research Society
  Vitenskapelig artikkel
• Supphellen, Magne. (2001) Drivers of intention to revisit the websites of well-known companies. The role of corporate brand loyalty. International Journal of Market Research (IJMR)
  Vitenskapelig artikkel

2000

• Supphellen, Magne. (2000) EFFECTS OF BRAND PERSONALITY ON EVALUATIONS OF WESTERN BRANDS IN RUSSIA: THE MODERATING ROLE OF CONSUMER ETHNOCENTRISM.
  Rapport

1999

• Supphellen, Magne; Haugland, Sven A.; Korneliussen, Tor. (1999) SMB's in search of international strategic alliances: Perceived importance of personal information sources. Stiftelsen for samfunns- og næringslivsforskning, SNF (51)
  Rapport

1998

• Supphellen, Magne. (1998) The impact of anonymity in elicitation of brand associations: Theoretical and empirical developments. Norges handelshøyskole
  Doktorgradsavhandling

1997

• Supphellen, Magne; Kvitastein, Olav; Johansen, Svein Tvedt. (1997) Projective questioning and ethnic discrimination. Public Opinion Quarterly
  Vitenskapelig artikkel

1996

• Kvitastein, Olav A.; Johansen, Svein Tvedt; Suphellen, Magne. (1996) Rekruttering av innvandrere med høyere utdanning. SNF-rapport 71/96. Stiftelsen for samfunns- og næringslivsforskning
  Rapport